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Editorial Optimisation.

Contract award notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
For the attention of: Steven Letham
W1A 1AA London

Internet address(es):

General address of the contracting authority:

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Other: broadcasting
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract
Editorial Optimisation.
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 7: Computer and related services
Main site or location of works, place of delivery or of performance: BBC sites across the United Kingdom - please refer to the PQQ document for an indicative list of relevant sites.
NUTS code
II.1.3)Information about a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Short description of the contract or purchase(s)
The editorial optimisation tool is required for a number of areas of the BBC and BBC subsidiaries including (but not limited to):
- Public Service: News, K&L, Sport, Radio & Music, Homepage
- BBC GNL (Global News Limited).
- BBC Worldwide.
- BBC World Service.
- Homepage.
The sites run by relevant business areas are often article/story based. It is envisaged that the editorial optimisation tool will be used by BBC staff to make editorial adaptations to page layout and content in order to optimise audience metrics through real-time monitoring.
The types of roles using the editorial optimisation tool would include (but is not limited to) Front-page Editors, User Experience and Design staff, Features Editors, and Journalists.
The editorial optimisation tool must allow the BBC user to:
View real-time audience metrics at article and index-page level, specifically:
- Page popularity - number of unique browsers/users.
- Actively engaged time.
- Scroll depth/drop-off rate.
- Loyalty.
- User journeys.
- Traffic Sources, including social, search, internal.
- Device type.
- Audience geographic location.
- Data on non-text content types, e.g. AV play rate and duration.
- Navigate, analyse and organise metrics using intuitive, easy-to-use dashboards.
- Drill down into specific metrics.
- Compare articles featured on an index page in real-time.
- Compare domains in real-time, e.g. for senior management to compare the performance of domains across the BBC.
- View historical data for a domain/story.
- Switch between editions (e.g. USA and Asian editions within BBC News).
The types of changes expected to be made as a result of the insight gained from the editorial optimisation tool would include (but are not limited to):
- Headline changes.
- Image re-positioning/re-sizing.
- Format of story.
- Module position on a page.
- Turnaround speed of features.
- Optimum time to publish (e.g. using geographic and device data).
- Story selection.
- Feature positioning on a front page.
- Changes to story index.
- Social media story promotion.
- SEO decision making.
The editorial optimisation tool would not be expected to make these changes, only to provide the data that could influence these decisions and monitor them.
II.1.5)Common procurement vocabulary (CPV)

72000000, 72265000, 72212461, 72260000, 72262000, 48461000

II.1.6)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.2)Total final value of contract(s)
II.2.1)Total final value of contract(s)
Lowest offer 1 000 000 and highest offer 2 000 000 GBP

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of
1. Technical Requirements. Weighting 50
2. Text Based Responses. Weighting 30
3. Pricing. Weighting 20
4. Risk
5. Overall cost effectiveness
IV.2.2)Information about electronic auction
An electronic auction has been used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority
PROC/2014/70 RD
IV.3.2)Previous publication(s) concerning the same contract

Section V: Award of contract

V.1)Date of contract award decision:
V.2)Information about offers
Number of offers received: 2
Number of offers received by electronic means: 2
V.3)Name and address of economic operator in favour of whom the contract award decision has been taken

Chartbeat, Inc.
826 Broadway, 6th FL
10003 New York
Telephone: +1 4082387846
Internet address:

V.4)Information on value of contract
V.5)Information about subcontracting

Section VI: Complementary information

VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.2)Additional information:

In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation's fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a extension (our portal provider) or from . If Section II.1.9 shows ‘Yes’, variants will be accepted provided they meet the core requirements of the project.

VI.3)Procedures for appeal
VI.3.1)Body responsible for appeal procedures

Portland Place
W1A 1AA London

VI.3.2)Lodging of appeals
VI.3.3)Service from which information about the lodging of appeals may be obtained

Portland Place
W1A 1AA London

VI.4)Date of dispatch of this notice: