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Student Recruitment Advertising.

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Westminster
Cavendish House, 101 New Cavendish Street
For the attention of: Mitch Dalgleish - Head of Procurement
W1W 6XH London
UNITED KINGDOM
E-mail:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Student Recruitment Advertising.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: London, UK.

NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
The University of Westminster requires a digital marketing agency to support the planning and delivery of digital student recruitment campaigns. The agency should be able to provide skills and expertise in paid search, remarketing and display advertising. The digital activity is focused on attracting high quality university applications from the UK, EU and key international markets. Campaign activity also supports the conversion of applications to student numbers. The digital activity will be responsible for corporate advertising to raise brand awareness in a highly competitive marketplace and support faculty-level marketing plans to generate applications for specific courses and programmes.
The requirements for selection include:
- Significant experience and expertise in SEO and SEM including paid search, remarketing and display advertising;
- Experience of UK, EU and international digital marketing;
- Ability to integrate with existing social media channels;
- CRM integration experience;
- Creative and analytical skills;
- Transparent reporting and analysis.
We are not looking for a media buyer but a specialist agency in search engine optimisation and search engine marketing.
The expected start date of the contract will be week commencing 26.1.2015.
II.1.6)Common procurement vocabulary (CPV)

79340000 - DA01 - QA04, 79341000 - DA01 - QA04, 79341200 - DA01 - QA04, 79341400 - DA01 - QA04

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: As specified in the Invitation To Tender Document.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: As specified in the Invitation To Tender Document.
Minimum level(s) of standards possibly required: As specified in the Invitation To Tender Document.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
As specified in the Invitation To Tender Document.
Minimum level(s) of standards possibly required:
As specified in the Invitation To Tender Document.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
15/03
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
18.12.2014 - 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
until: 18.3.2015
IV.3.8)Conditions for opening of tenders
Date: 18.12.2014

Place:

University of Westminster.

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:
30.10.2014