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Creative Services and Media Buying 2013.

Contract award notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Birmingham City University
Franchise Street, Perry Barr
B42 2SU Birmingham
Telephone: +44 1213315714
Fax: +44 1213316349

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

I.2)Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local sub-divisions
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract
Creative Services and Media Buying 2013.
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Birmingham, UK.
NUTS code
II.1.3)Information about a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Short description of the contract or purchase(s)
The University is seeking to put in place a framework contract for the procurement of marketing services, creative services, media buying, third stream income generation and digital video production with 6 specific lots. The University is seeking proposals for a 36 month contract with an option to extend for a further 12 months subject to satisfactory performance of the contractor/s for the provision of creative design services and media buying to support student recruitment, third stream income generation and institutional profile rising.
Please note that for the creative design services lots, any brief to suppliers will be determined in the first instance by the internal capacity of the University’s Creative Services Unit.
II.1.5)Common procurement vocabulary (CPV)

79340000, 79341200, 79341100, 79961100, 79341400, 92111220, 92111210, 92111200, 79341000

II.1.6)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.2)Total final value of contract(s)
II.2.1)Total final value of contract(s)
Value: 5 988 800 GBP
Including VAT. VAT rate (%) 20

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of
1. Price, in accordance with the outline project requirements and deliverables. Weighting 20
2. Project management appropriate staffing levels, skills and qualifications. Weighting 15
3. Creativity, demonstrating an understanding of BCU, the HE sector and the audiences targeted. Weighting 20
4. Return on investment, demonstrating how suppliers will measure and report to BCU on the effectiveness of their services. Weighting 15
5. Scenario analysis. Weighting 20
6. Research intelligence. Weighting 10
IV.2.2)Information about electronic auction
An electronic auction has been used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority
REF 00000093
IV.3.2)Previous publication(s) concerning the same contract

Contract notice

Notice number in the OJEU: 2013/S 156-272738

Section V: Award of contract

Contract No: 2013/S 156-272738 Lot No: 1 - Lot title: Creative Services Full Service Agency
V.1)Date of contract award decision:
V.2)Information about offers
Number of offers received: 5
V.3)Name and address of economic operator in favour of whom the contract award decision has been taken

Chapter Agency
The Church, Chapel Lane

V.4)Information on value of contract
V.5)Information about subcontracting

Section VI: Complementary information

VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.2)Additional information:
VI.3)Procedures for appeal
VI.3.1)Body responsible for appeal procedures
VI.3.2)Lodging of appeals
VI.3.3)Service from which information about the lodging of appeals may be obtained
VI.4)Date of dispatch of this notice: