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Contract for the provision of Marketing Services

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Genesis Housing Association Ltd
Capital House, 25 Chapel Street
Contact point(s): Procurement
For the attention of: Guy Stapleford
NW1 5DT London
UNITED KINGDOM
Telephone: +44 2075630120
E-mail:

Internet address(es):

General address of the contracting authority: http://www.genesisha.org.uk

Address of the buyer profile: http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA4662

Further information can be obtained from: Genesis Housing Association Ltd
Capital House, 25 Chapel Street
Contact point(s): Procurement
For the attention of: Guy Stapleford
NW1 5DT London
UNITED KINGDOM
Telephone: +44 2075630120
Internet address: http://www.genesisha.org.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Genesis Housing Association Ltd
Capital House, 25 Chapel Street
For the attention of: Guy Stapleford
NW1 5DT London
UNITED KINGDOM
Telephone: +44 2075630120
Internet address: http://gha.mytenders.org/

Tenders or requests to participate must be sent to: Genesis Housing Association Ltd
Capital House, 25 Chapel Street
Contact point(s): Procurement
For the attention of: Guy Stapleford
NW1 5DT London
UNITED KINGDOM
Telephone: +44 2075630120
Internet address: http://gha.mytenders.org/

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Housing and community amenities
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Contract for the provision of Marketing Services
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: London, South East and East England

NUTS code UKI1

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
This opportunity is for the provision of media planning and buying and the design and creation of creative concepts for Genesis Housing Association. The services required will be in relation to the following in respect of Genesis' development activities:
- Shared ownership
- Social rent
- Outright sale
- Market rent
- Affordable rate
- Other corporate campaigns
Genesis is looking for a supplier who has a breath of experience within the Property Sector and who is able to work in partnership to develop and build upon Genesis' brand to ensure it delivers upon its aim of being a leading property based service provider. Providers should be experienced with a wide breadth of media and be willing to work flexibly and in a partnership approach to respond to changing customer preferences, bring innovations and expertise within the Housing sector that deliver best value.

NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at http://www.myTenders.org/Search/Search_Switch.aspx?ID=97996

The awarding authority has indicated that it will accept electronic responses to this notice via a 'Tender Submission Postbox' facility. Further details of this facility are available at http://www.myTenders.org/PostBox/Postbox_Explain.aspx?ID=97996

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. The postbox closes precisely at the time stated.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341100, 79342000, 79342100, 79341400, 79415200, 79822500, 72413000

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
This will be a 2 year contract with a potential contract value of between 800 000 - 900 000 GBP per annum.
Estimated value excluding VAT:
Range: between 1 300 000 and 1 500 000 GBP
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
Details of any deposits or guarantees that are required will be set out in the invitation to tender and contract documents.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Details will be set out in the contract documents.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Details will be set out in the contract documents.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Details of any conditions will be set out in the contract documents. These may include conditions relating to environmental and social requirements.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: All applicants will be asked to complete a pre-qualification questionnaire where all requirements will be detailed. Expressions of interest must be by completed pre qualification questionnaire.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: All applicants will be asked to complete a pre qualification questionnaire where all requirements will be detailed. Expressions of interest mus the by completed pre qualification questionnaire.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
All applicants will be asked to complete a prequalification questionnaire where all requirements will be detailed. Expressions of interest must be by completed pre qualification questionnaire.
Minimum level(s) of standards possibly required:
As set out in the pre qualification questionnaire.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 5
Objective criteria for choosing the limited number of candidates: A Pre Qualification Questionnaire will be used as the basis for shortlisting suitably qualified suppliers.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate
3.4.2013 - 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
1.5.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.3)Additional information
Genesis embraces diversity and welcomes applications from all suitably skilled suppliers of all sizes who can meet the requirements, regardless of gender, ethnicity, sexual orientation, faith, disability or age of supplier workforce and/or ownership. Genesis will actively promote sustainable and ethical procurement throughout its supply chain and welcomes applications from suppliers committed to reducing the effects of its operations and service delivery at a local and global level.
Further details as to the application of sustainable and ethical procurement to this project may be set out in the pre qualification and tender documents.
(MT Ref:97996)
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

See VI.4.2 below (High Court)
Royal Courts of Justice, Strand, City of Westminster
WC2A 2LL London
UNITED KINGDOM

VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: The contracting authority will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. If an appeal regarding the award of a contract has not been successfully resolved, the Public Contracts Regulations 2006 (SI 2006 No 5)(as amended) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought within 30 days beginning with the date when the economic operator first knew or ought to have known that grounds for starting the proceedings had arisen. Where a contract has not been entered into, the Court may order the setting aside of the award decision or order the contracting authority to amend any document and may award damages. If the contract has been entered into the Court may only award damages or, where the contract award procedures have not been followed correctly, declare the contract to be 'ineffective'.
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:
4.3.2013