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Norfolk County Council is the Managing Authority for the INTERREG VA France (Channel) England (FCE) programme. The FCE programme is an example of European Territorial Cooperation programme which aims to fund high quality economic development projects ...

Contract award notice

Results of the procurement procedure

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Norfolk County Council
Floor 3, County Hall, Martineau Lane
Norwich
NR1 2DH
United Kingdom
Contact person: Claire Dawson
E-mail:
NUTS code: UKH15

Internet address(es):

Main address: www.norfolk.gov.uk

Address of the buyer profile: https://in-tendhost.co.uk/norfolkcc/aspx/Home

I.2)Joint procurement
I.4)Type of the contracting authority
Regional or local authority
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Marketing Services for the France (Channel) England Programme.

Reference number: NCCT41355
II.1.2)Main CPV code
79342000
II.1.3)Type of contract
Services
II.1.4)Short description:

Norfolk County Council is the Managing Authority for the INTERREG VA France (Channel) England (FCE) programme. The FCE programme is an example of European Territorial Cooperation programme which aims to fund high quality economic development projects on either side of the English Channel.

The council sought to buy marketing services to encourage project applications to the Programme in both France and the UK. Marketing will be undertaken for a year from September 2017.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 46 058.00 EUR
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)
79340000
79341400
II.2.3)Place of performance
NUTS code: FRE22
NUTS code: FRE23
NUTS code: FRD2
NUTS code: FRD1
NUTS code: FRE12
NUTS code: FRH0
NUTS code: UKH1
NUTS code: UKH3
NUTS code: UKJ2
NUTS code: UKJ3
NUTS code: UKJ4
NUTS code: UKK14
NUTS code: UKK15
NUTS code: UKK2
NUTS code: UKK3
NUTS code: UKK4
II.2.4)Description of the procurement:

The appointed provider will provide marketing services for the FCE programme, including:

Paid Social Media campaigns;

Specialised print media advertising campaigns;

Creative content, including videos.

II.2.5)Award criteria
Quality criterion - Name: Samples of work / Weighting: 15
Quality criterion - Name: Staff and capabilities / Weighting: 10
Quality criterion - Name: Identification of appropriate media / Weighting: 5
Quality criterion - Name: Video / Weighting: 10
Quality criterion - Name: Campaigns / Weighting: 20
Price - Weighting: 40
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Interreg France (Channel) England programme funded through ERDF funds by the European Commission
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 118-237244
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: NCCT41355
Title:

Marketing Services for the France (Channel) England Programme

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
01/08/2017
V.2.2)Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Pier Marketing Ltd
Unit 10, Summit Business Park, Langer Road
Felixstowe
IP11 2JB
United Kingdom
Telephone: +44 1394646400
E-mail:
NUTS code: UKH14

Internet address:http://www.pier-marketing.com/

The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 110 000.00 EUR
Total value of the contract/lot: 46 058.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

Norfolk County Council incorporated a voluntary standstill period at the point information on the proposed award of the contract was communicated to tenderers. That notification provided full information on the award decision. The standstill period, which was for 10 calendar days, provided time for unsuccessful tenderers to challenge the award decision before the contract was entered into. The Public Contracts Regulations 2015 (as amended) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

The value at VI.2.4) does not include any repetition of marketing activities during the contract term if they are particularly successful. The original indicative budget of 110 000 EUR is to cover all activities undertaken, included repeated activities.

VI.4)Procedures for review
VI.4.1)Review body
Norfolk County Council
Norwich
NR1 2DH
United Kingdom
VI.4.2)Body responsible for mediation procedures
Norfolk County Council
Norwich
NR1 2DH
United Kingdom
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
Norfolk County Council
Norwich
United Kingdom
VI.5)Date of dispatch of this notice:
17/08/2017